TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Russel S. Winer
TI  - Product management
SN  - 0070603480
U1  - 658.56 LEH W  
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Product Management
KW  - Management
KW  - Market Planning
KW  - Competitor Analysis
ER  -