TY  - BOOK
AU  - Vilanilam,J.V.
AU  - Varghese,A.K.
TI  - Advertising basics!: a resource guide for beginners
SN  - 9788178293301
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Advertising basics
KW  - Advertising agencies
ER  -