TY  - BOOK
AU  - Sikka,S.K.
TI  - Media research methodology
SN  - 9788178844657
U1  - 302.23072 
PY  - 2009///
CY  - New Delhi
PB  - Cyber Tech Publications
KW  - Mass media--Research--Methodology
KW  - Mass media
KW  - Mass medi--Reaearch
ER  -