TY  - BOOK
AU  - Mcphee,William N.
TI  - Formal theories of mass behavior
U1  - 301.15 MCP 
PY  - 1963///.
CY  - London : 
PB  - The Free Press, 
KW  - Communication--Methodology
KW  - Behaviorism (Psychology)
KW  - Social interaction
KW  - Mass
N1  - Includes bibliography and index.
ER  -