TY  - BOOK
AU  - Bettinghaus,Erwin P.
TI  - Persuasive communication
U1  - 153.852 BET 
PY  - 1968///
CY  - New York
PB  - Holt, Rinehart and Winston, 
KW  - Persuasion, Communication
KW  - Psychology
KW  - Predicting Response in Persuasion
ER  -