TY  - BOOK
AU  - McNair,Malcolm P.
AU  - Hansen,Harry L.
TI  - Readings in marketing / 
U1  - 658.8 MCN H 1 
PY  - 1956///.
CY  - New York : 
PB  - McGraw-Hill Book Company, Inc., 
KW  - Marketing management
KW  - Marketing.
ER  -