TY  - BOOK
AU  - Dichter,Ernest
TI  - Packaging : the sixth sense? : a guide to Identifuing consumer motivation
SN  - 0-8436-1105-0 
U1  - 658.564 DIC  
PY  - 1975///.
CY  - Boston : 
PB  - Cahner Publishing Company, 
KW  - Enterprise-packaging
KW  - Unit-packaging-consumer Motivation
ER  -