TY  - BOOK
AU  - Westing,J.H.
AU  - Albaum,Gerald
TI  - Modern Marketing Thought
U1  - 658.8 WES A  
PY  - 1964///.
CY  - New York : 
PB  - Macmillan Company, 
KW  - Management-modern Marketing Thought
KW  - Modern Marketing Thought
KW  - Modern Marketing Thought-management
N1  - Includes index
ER  -