TY  - BOOK
AU  - Hepner,Harry Walker
TI  - Modern advertising : practices and principles / 
U1  - 659.1 HEP  
PY  - 1956///.
CY  - New York : 
PB  - McGraw-Hill Book Company, Inc., 
KW  - Advertising
N1  - Includes index.
ER  -