TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Measuring Advertising Effectiveness
U1  - 659.1 LUC B  
PY  - 1963///.
CY  - New York : 
PB  - Mcgraw-hill, 
KW  - Advertising Measurement-techniques
KW  - Management-advitising
KW  - Measuring Adivitising-effective Ness
N1  - Includes index
ER  -