TY  - BOOK
AU  - Luck,David J.
TI  - Marketing research / 
SN  - 0876924844
U1  - 658.83 LUC R  
PY  - 1989///.
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited, 
KW  - Marketing research
N1  - Includes index.
ER  -