TY  - BOOK
AU  - Boyd,Harper W.
AU  - Iffland,Charles P.
AU  - Gibson,Donald M.T.
AU  - Travis,Lee A.
TI  - Marketing management : cases from the emerging countries / 
U1  - 658.8 BOY  
PY  - 1966///.
CY  - London : 
PB  - Addison-Wesley Publishing Company, 
KW  - Marketing
ER  -