TY  - BOOK
AU  - Andersen,R.Clifton
AU  - Cateora,Philip R
TI  - Marketing Insights : Selected Readings / 
U1  - 658.8 AND C  
PY  - 1963///.
CY  - New York : 
PB  - Appleton-century-crofts, 
KW  - Marketing Environment-management
KW  - Marketing Insights-management
KW  - Marketing management
N1  - Includes index
ER  -