TY  - BOOK
AU  - Amarchand,D.
TI  - Introduction To Marketing
SN  - 0-7069-0699-3
U1  - 658.8 AMA V  
PY  - 1979///.
CY  - New Delhi : 
PB  - Vikas Publishing House Pvt Ltd., 
KW  - Introduction-marketing
KW  - Management-distribution-marketing
KW  - Management-marketing
N1  - Includes bibliography.
ER  -