TY - BOOK AU - Amarchand,D. TI - Introduction To Marketing SN - 0-7069-0699-3 U1 - 658.8 AMA V PY - 1979///. CY - New Delhi : PB - Vikas Publishing House Pvt Ltd., KW - Introduction-marketing KW - Management-distribution-marketing KW - Management-marketing N1 - Includes bibliography. ER -