TY  - BOOK
AU  - Levitt,Thedore
TI  - Innovation In Marketing : New Perspectives For Profit And Growth
U1  - 658.8 LEV  
PY  - 1962///.
CY  - New York : 
PB  - Mcgraw-hill Book, 
KW  - Customers And Businessmen
KW  - Management-marketing And Distribution
KW  - Marketing-innovation
N1  - Includes index
ER  -