TY  - BOOK
AU  - Chunawalla,S.A.
AU  - Sethia, K. C. 
TI  - Foundations of advertising theory & practice / 
U1  - 659.1 CHU  22nd ed. 
PY  - 1985///.
CY  - New Delhi : 
PB  - Himalaya Publishing House, 
KW  - Advertising
KW  - Marketing research
ER  -