TY  - BOOK
AU  - Zaltman,Gerald
TI  - Consumer Behavior : basic findings and management implications
SN  - 0-471-98126-5
U1  - 658.83 ZAL W  
PY  - 1979///.
CY  - New York : 
PB  - John Wiley & Sons, 
KW  - Consumer Behavior-basic Findings And Management Implications
KW  - Marketing Management-research & Analysis
N1  - Includes index.
ER  -