TY - BOOK AU - Green,Paul E. AU - Rao,Vithala R. TI - Applied multidimensional scaling : a comparison of approaches and algorithms / SN - 0030802717 U1 - 651.8 GRE R PY - 1972///. CY - New York : PB - Holt, Rinehart and Winston, Inc., KW - Consumers' preferences KW - Marketing research--Statistical methods KW - Scaling (Social sciences) N1 - Includes index. ER -