TY  - BOOK
AU  - Borden,  Neil H. 
ED  -  V. Marshall,  Martin
TI  - Advertising Management : : Text And Cases / 
U1  - 659.1 BOR M 
PY  - 1959///.
CY  - Bombay : 
PB  - D.B. Taraporevala Sons & Co., 
KW  - Advertising
KW  - Management-advertising
ER  -