TY  - BOOK
AU  - Stanton, William J
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fudamentals of marketing
SN  - 0070610150
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill, Inc., 
KW  - Marketing
KW  - damentals of marketing
ER  -