TY - BOOK AU - Wright,John S. AU - Warner,Daniel S. AU - Winter,Willis L. AU - Zeigler,Sherilyn K. TI - Advertising / U1 - 659.1 WRI PY - 1977///. CY - New Delhi : PB - Tata Mc Graw - Hill Publishing Company Ltd., KW - Advertising N1 - Includes index. ER -