TY  - BOOK
AU  - Rajagopal
TI  - Marketing management: text and cases
SN  - 812590773-4
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing house pvt ltd, 
KW  - Advertising
KW  - Consumer behaviour
KW  - Marketing management
KW  - Management Process
KW  - Marketing Mix
KW  - Retailing and Wholesaling
ER  -