TY  - BOOK
AU  - Cateora,Philip R.
AU  - John L. Graham
TI  - International marketing
SN  - 0070435588
U1  - 658.839 
PY  - 1999///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - International marketing
KW  - Marketing
KW  - Marketing strategies
KW  - International business enterprises
KW  - Export marketing
ER  -