TY  - BOOK
AU  - Sherlekar, S A
AU  - Sherlekar,Virendra Sharad
TI  - Global  marketing management
U1  - 658.839 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya publishing house, 
KW  - Globalisation
KW  - Marketing management
KW  - Price
KW  - Promotion
ER  -