TY  - BOOK
AU  - Bose,Biplab S.
TI  - Handbook of marketing management
U1  - 658.8 
PY  - 1998///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Management
KW  - Market segmentation
KW  - Marketing
KW  - Marketing System
KW  -  Sale Forcasting and Marketing Demand
ER  -