TY  - BOOK
AU  - Sandage, C H
AU  - Rotzoll, Kim
AU  - Churchill, Gilbert A 
TI  - Advertising theory and practice
U1  - 659.1 SAN  
PY  - 1991///.
CY  - Illinois : 
PB  - Richard D Irwin, 
KW  - Advertising- media planning
KW  - Advertising
KW  - Commercial art
ER  -