TY  - BOOK
AU  - Dholakia,Nikhilesh
AU  - Khurana,Rakesh
AU  - Bhandari,Labdhi
AU  - Jain,Abhinandan K.
TI  - Marketing management : cases and concepts / 
U1  - 658.8 DHO  
PY  - 1978///.
CY  - New Delhi : 
PB  - The Macmillan Company of India Limited, 
KW  - Marketing
KW  - Marketing management
ER  -