TY  - BOOK
AU  - Warner,Charles
AU  - Buchman,Joseph
TI  - Broadcast and cable selling
SN  - 0534197701
U1  - 659.143 WAR B  
PY  - 1993///.
CY  - Belmont : 
PB  - Wadsworth Publishing Company, 
KW  - Advertising
KW  - Broadcasting
KW  - Selling--Beoadcast advertising
KW  - Selling and the marketing concept
ER  -