TY  - BOOK
AU  - Czinkota, Michael R. 
AU  - Kotabe, Masaaki
TI  - Marketing management / 
U1  - 658.8 CZI K 22nd ed. 
PY  - 2001///.
CY  - Australia
PB  - Thomson South Western
KW  - Management- Case studies
KW  - Marketing- Case studies
ER  -