TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Measuring adversitisng effectiveness
U1  - 659.1 LUC B  
PY  - 1963///.
CY  - New York : 
PB  - McGraw-Hill Book Company, 
KW  - Advertising
KW  - Marketing
N1  - Includes index; Pt.1.Measurement of advertising messages- Pt.2.Measurement of advertising media
ER  -