TY  - BOOK
AU  - Bursk,Edward C.
TI  - Text and cases in marketing : a scientific approach / 
U1  - 658.8 BUR  
PY  - 1962///.
CY  - New Jersey : 
PB  - Prentice-Hall, Inc., 
KW  - Marketing management
N1  - Includes index.
ER  -