TY - BOOK AU - Nargundkar Rajendra TI - Marketing research : text and cases SN - 9780070220874 U1 - 658.83 NAR PY - 2002/// CY - New Delhi PB - Tata Mcgraw-hill Publishing KW - Marketing research KW - BUSINESS & ECONOMICS -- Marketing -- Research. KW - Electronic books. N1 - Includes index . ER -