The marketing edge for filmmakers : developing a marketing mindset from concept to release / by Russell Schwartz & Katherine MacDonald.

Includes index.

Marketing defined -- So you have a movie idea -- The screenplay stage -- Packaging and casting -- Financing and green light -- Pre-production -- Production -- Welcome to the marketing department -- Market research -- Creative advertising: part one: print -- Creative advertising: part two: audio visual -- Publicity -- Social media & digital marketing -- Media planning and promotions -- Consumer products & licensing -- Distribution, exhibition and windows -- Marketing for alternative distribution -- Awards and festival marketing -- Marketing for animated movies -- Marketing tales and pivots -- Marketing trends for the future.

"Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process--from concept to post-production--and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of a studio marketing department and track films of different budgets (studio, genre, independent, and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film"--

OCLC-licensed vendor bibliographic record.