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Services marketing : integrating customer focus across the firm / Valarie A. & others.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo [author] | Gremler, Dwayne D [author] | Pandit, Ajay [author]Material type: TextTextLanguage: English Publication details: New Delhi : McGraw Hill Education (India) Private Limited, 2015Edition: 6th editionDescription: xxix, 711 p. ; 24 cmISBN: 9781259026812; 1259026817Subject(s): Marketing management | Focus on the customer | Understanding customer requirements | Aligning service design and stadards | Delivering and performing service | Managing service promises | Service and the bottom lineDDC classification: 658.8 ZEI
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Item type Current library Call number Status Date due Barcode
Books Books University Graduate Library
658.8 ZEI (Browse shelf (Opens below)) Available UGL200471
Books Books University Graduate Library
658.8 ZEI (Browse shelf (Opens below)) Available UGL200472

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