Consumer behavior / Leon G. Schiffman ; Joseph Wisenblit ; S. Ramesh Kumar.
Material type:
TextLanguage: English Publication details: Delhi : Pearson, 2015Description: xxvii, 508 p. ; 25 cmISBN: 9789332537644Subject(s): Management | Consumer, Marketers, and technology | The consumer as an individual | Communication and consumer behavior | Consumers in their social and cultural settingsDDC classification: 658.8342 SCH
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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University Graduate Library | 658.8342 SCH (Browse shelf (Opens below)) | Available | UGL200481 | |
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Books
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University Graduate Library | 658.8342 SCH (Browse shelf (Opens below)) | Available | UGL200482 | |
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Books
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University Graduate Library | 658.8342 SCH (Browse shelf (Opens below)) | Available | UGL200483 |
Including index.
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