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Consumer culture theory / edited by Nil ?Oz?ca?glar-Toulouse, Diego Rinallo, Russell W. Belk.

By: (11e : Consumer Culture Theory Conference (11e : 2016 : Lille, France)Contributor(s): Ozcaglar-Toulouse, Nil [editor.] | Rinallo, Diego [editor.] | Belk, Russell W [editor.] | Consumer Culture Theory ConferenceMaterial type: Text

TextSeries: Research in consumer behavior ; v. 18.Publisher: Bingley : Emerald Group Publishing Limited, 2016Copyright date: ?2017Description: 1 online resource (288 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781786354952 (e-book)Subject(s): Business & Economics -- International -- Marketing | Consumerism | Consumer behaviorAdditional physical formats: No titleDDC classification: 658.8342 LOC classification: HF5415.32 | .C66 2016Online resources: Click here to access online

Contents:

Prelims -- Part I: The French Revolution: libert?e, lraternit?e, egalit?e -- Part II: Revolutionizing the market: consumer activism and sustainability -- Part III: The digital revolution.

Summary: The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	Mysore University Main Library		Not for loan		EBEP2457

Includes bibliographical references.

Prelims -- Part I: The French Revolution: libert?e, lraternit?e, egalit?e -- Part II: Revolutionizing the market: consumer activism and sustainability -- Part III: The digital revolution.

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

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