Globalization, the multinational firm, and emerging economies [electronic resource] / edited by Attila Yaprak, H�lya T�tek.

Includes bibliographical references.

Globalization, the multinational firm, and emerging economies / Attila Yaprak, H�lya T�tek -- Emerging economies and the challenge of globalization / John D. Daniels -- Foreign direct investment in the emerging markets of central and eastern Europe: motives and marketing strategies / Marin A. Marinov, Svetla T. Marinova -- The restructuring role of outward foreign direct investment by Central European firms: the case of Slovenia / Marjan Svetlicic, Matija Rojec, Andreja Trtnik -- Marketing and economic development: implications for emerging economies / Hugh M. Cannon, Attila Yaprak -- Globalization and currency crises in emerging Asian economies: implications on economic reform and development / C. B�lent Aybar, Marca Bear, Claudio Milman -- Managerial perceptions on performance determinants of multinational companies in an emerging economy / Muzaffer Bodur, G�ven Alpay, G�lden Asugman -- Marketing practices and performance of the Turkish clothing industry firms exporting to the European Union / Selime Sezgin, Nimet Uray, Sebnem Burnaz -- Joint ventures in globalization: a perspective from Turkey / Tuna Taner, H�lya T�tek, Semra �nc�, Canan Ay -- On the determinants of export internalization: an empirical comparison between Catalan and Spanish (non-Catalan) exporting firms / A. Rialp -- Differences and similarities between born globals and other types of exporters / Tage Koed Madsen, Erik Rasmussen, Per Servais -- The evolution of an internationalisation culture in the small firm: an Australian perspective / Peter Lamb, Peter Liesch -- Investing in emerging Asian markets: a study of prospects for and problems of doing business in Vietnam / Aahad M. Osman-Gani, Zafar U. Ahmed, Sok Ling Ng -- The development of local marketing knowledge within joint ventures: an analysis of the performance of Belgian multinationals in China / Daniel Van Den Bulcke, Haiyan Zhang -- Exporting firms, the learning organization and market orientation: a conceptual and empirical investigation of Dutch exporters / Paul Breman, Tevfik Dalgic -- Emerging patterns of international business: implications for public policy / Gary A. Knight, Attila Yaprak.

Description based on print version record.