Designing winning products [electronic resource] / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.
Material type:
TextSeries: Advances in business marketing and purchasing ; v. 10.Publication details: New York : JAI, 2000Edition: 1st edDescription: 1 online resource (xiii, 306 p.) : illISBN: 9781849500609 (electronic bk.) :; 1849500606 (electronic bk.) :; 0762306823 (hbk.); 9780762306824 (hbk.)Subject(s): New products -- Management | Product management | Industrial design | Research & development management | Sales & marketing management | Business & Economics -- Marketing -- ResearchAdditional physical formats: Print version:: Designing winning products.DDC classification: 658.5/752 LOC classification: HF5415.153 | .D47 2000Online resources: Click here to access online | Item type | Current library | Call number | Status | Date due | Barcode |
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Ebooks
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Mysore University Main Library | Not for loan | EBEP57 |
Includes bibliographical references.
Preface / Arch G. Woodside -- Designing winning products based on how customers think and buy / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Modeling customer preferences for alternative product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Uses and usefulness of testing customer acceptance of product designs / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- How business-to-business buyers frame problems and the influence of Value-Added Customers Services (VACS) on supplier choice / Elizabeth J. Wilson, Robert C. McMurrian, Arch G. Woodside -- Testing acceptance of new product designs among customers at different operating levels in client firms / Arch G. Woodside, Timo Liukko, Ari Lehtonen -- Designing new products for person-situation customer segments / Arch G. Woodside -- Testing industrial customer acceptance of new control-display panel designs in Asian, Australian and European markets / Ari Lehtonen, Timo Liukko, Arch G. Woodside -- Testing a theory of manufacturers' acceptance of competing subcontractor price-quality-service designs / Timo Liukko, Ari Lehtonen, Arch G. Woodside -- Testing customer acceptance and the subsequent design of new, flexible manufacturing systems (robots) / Ari Lehtonen, Timo Liukko, A.G. Woodside -- Automatic cognitive processing and choice of suppliers by business-to-business customers / Arch G. Woodside, Robert C. McMurrian -- When superior new products are rejected / Arch G. Woodside -- Concluding observations on designing winning products by using strategies for testing customer acceptance / A.G. Woodside, Timo Liukko, Ari Lehtonen.
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.
Description based on print version record.
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