Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.
Material type:
TextPublisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011Description: 1 online resource (xii, 317 pages) : illustrations, mapsContent type: text Media type: computer Carrier type: online resourceISBN: 9780470978153; 0470978155; 9780470978146; 0470978147Subject(s): Advertising -- Language | Advertising | Social sciences | BUSINESS & ECONOMICS -- Advertising & Promotion | Advertising | Advertising -- Language | Social sciencesGenre/Form: Electronic books.Additional physical formats: Print version:: Sold on language.DDC classification: 302.23 LOC classification: HF5821 | .S446 2011ebOnline resources: Wiley Online Library | Item type | Current library | Call number | Status | Date due | Barcode |
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Ebooks
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Mysore University Main Library | Not for loan | EBJW564 |
Includes bibliographical references and index.
The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice.
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
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