The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
Language: English Publication details: New York : Routledge : 2017Edition: 6th edDescription: xx, 231 p. ; 24 cmISBN: 9781138689169Subject(s): Marketing channels | Mass media and business | Advertising media planningDDC classification: 659 KAT| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 659 KAT (Browse shelf (Opens below)) | Available | 483282 |
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| 658.45 JET Corporate communication : principles and practice / | 658.8 ZEI Services marketing : | 658.83 NAR Marketing research : text and cases / | 659 KAT The media handbook : | 659.2 BUT Introducing public relations : theory and practice / | 660.299 5 ASH Biocatalysis and agricultural biotechnology / | 660.32 SIN Algal biotechnology and its importance in agriculture / |
Includes index
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