Wellcome

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

By: Katz, HelenLanguage: English Publication details: New York : Routledge : 2017Edition: 6th edDescription: xx, 231 p. ; 24 cmISBN: 9781138689169Subject(s): Marketing channels | Mass media and business | Advertising media planningDDC classification: 659 KAT
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
659 KAT (Browse shelf (Opens below)) Available 483282

Includes index

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