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Product and brand management : text and cases

By: Mathur U CMaterial type: Text

TextLanguage: English Publication details: New Delhi, India : Excel Books, 2017Edition: 3rd edDescription: ix, 554 p : i illustrations ; 24 cmISBN: 9789350620144Subject(s): Product management. Brand name products -- ManagementDDC classification: 658.827 MAT

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.827 MAT (Browse shelf (Opens below))	Available		BMS09875
Books	Bahadur Institute of Mgmt Sciences	658.827 MAT (Browse shelf (Opens below))	Available		BMS09876

Includes index .

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