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Services marketing / Valarie A. Zeithaml

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: TextTextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 1996Edition: 4th edDescription: xxix, 743 p. ; 24 cmISBN: 9780070660076Subject(s): Foundations for services marketing | MarketingDDC classification: 338.5 ZEI
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Item type Current library Collection Call number Status Date due Barcode
Books Books Mysore University Main Library
Text Book Loan Section 338.5 ZEI (Browse shelf (Opens below)) Available 434973

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