ESSENTIALS OF SERVICES MARKETING K. Douglas Hoffman, John E.G. Bateson
Material type:
TextLanguage: English Series: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, 1997Edition: 2nd edDescription: 567 p; 24 cmISBN: 9789812406033Subject(s): Service industries -- Marketing. Marketing. DienstensectorDDC classification: 658.8 HOF
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Bahadur Institute of Mgmt Sciences | 658.8 HOF (Browse shelf (Opens below)) | Available | BMS03187 |
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| 658.8 HAR Marketing changes | 658.8 HBR When marketing becomes a minefield. | 658.8 HBR When marketing becomes a minefield | 658.8 HOF ESSENTIALS OF SERVICES MARKETING | 658.8 HUT S Marketing : | 658.8 HUT S Marketing : | 658.8 HUT S Marketing : |
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