Advertising management : concepts and cases. Manendra Mohan
Material type:
TextLanguage: ENG Publication details: New Delhi, India: Tata McGraw-Hill Publishing Company Limited, 2002Description: 418 p; 21cmISBN: 0074517805Subject(s): Advertising -- Management | Advertising -- Case studies | AdvertisingDDC classification: 659.1 MOH
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| 659.1 MOH Advertising management : concepts and cases. | 659.1 MOH Advertising management : concepts and cases. | 659.1 MOH Advertising management : concepts and cases. | 659.1 MOH Advertising management : concepts and cases. | 659.1 MOH Advertising management : concepts and cases. | 659.1 MUR Advertising : an imc perspective. | 659.1 MUR B Advertising : an IMC perspective |
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