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Advertising management David A Aaker; Rajeev Batra; John G Myers

By: Aaker A DavidContributor(s): Batra Rajeev Myers G JohnMaterial type: Text

TextLanguage: eng. Publication details: New Delhi Asoke K. Ghosh,Prentice-Hall of India Private Limited 1996Edition: 5th edDescription: xi, 754p. : illustrations ; 25 cmISBN: 9788120312197DDC classification: 659.1 BAT

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	659.1 BAT (Browse shelf (Opens below))	Available		BMS02482

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