Wellcome

Advertising management David A Aaker; Rajeev Batra; John G Myers

By: Aaker A DavidContributor(s): Batra Rajeev Myers G JohnMaterial type: TextTextLanguage: eng. Publication details: New Delhi Asoke K. Ghosh,Prentice-Hall of India Private Limited 1996Edition: 5th edDescription: xi, 754p. : illustrations ; 25 cmISBN: 9788120312197DDC classification: 659.1 BAT
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
659.1 BAT (Browse shelf (Opens below)) Available BMS02482

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