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Consumer behavior : Concepts, applications and cases. M S Raju

By: M S RajuContributor(s): Dominique XardelMaterial type: Text

TextLanguage: English Publication details: New Delhi : Vikas Publishing House, 2005Description: 351 p, 23 cmISBN: 9788125915324DDC classification: 658.834RAJ

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.834RAJ (Browse shelf (Opens below))	Available		BMS02668
Books	Bahadur Institute of Mgmt Sciences	658.834RAJ (Browse shelf (Opens below))	Available		BMS02669

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Previous	658.827TAY Never mind the sizzle ... where's the sausage? : branding based on substance not spin	658.82LIGK Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.834RAJ Consumer behavior : Concepts, applications and cases.	658.834RAJ Consumer behavior : Concepts, applications and cases.	658.83BLA Consumer behavior	658.83BLA Consumer behavior	658.83BLA Consumer behavior	Next

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