Advertising and integrated brand promotion Thomas C O'Guinn; Chris T Allen; Richard J Semenik
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TextLanguage: ENG Publication details: Mason, Ohio Thomson/South-Western 2003Description: 773 p 29 cmISBN: 9788131501580Subject(s): Advertising. Advertising media planning. Merken. Marketing. ReclameDDC classification: 659.1 O'GU
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| 659.1 MUR B Advertising : an IMC perspective | 659.1 O'GU Advertising and integrated brand promotion | 659.1 O'GU Advertising and integrated brand promotion | 659.1 O'GU Advertising and integrated brand promotion | 659.1 O'GU Advertising and integrated brand promotion | 659.1 O'GU Advertising and integrated brand promotion | 659.1 O'GU Advertising and integrated brand promotion |
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