Advertising and integrated brand promotion Thomas C O'Guinn; Chris T Allen; Richard J Semenik
Material type:
TextLanguage: ENG Publication details: Mason, Ohio Thomson/South-Western 2003Description: 773 p 29 cmISBN: 9788131501580Subject(s): Advertising. Advertising media planning. Merken. Marketing. ReclameDDC classification: 659.1 O'GU
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Bahadur Institute of Mgmt Sciences | 659.1 O'GU (Browse shelf (Opens below)) | Available | BMS04377 | |
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Bahadur Institute of Mgmt Sciences | 659.1 O'GU (Browse shelf (Opens below)) | Available | BMS04376 | |
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Bahadur Institute of Mgmt Sciences | 659.1 O'GU (Browse shelf (Opens below)) | Available | BMS06916 | |
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Bahadur Institute of Mgmt Sciences | 659.1 O'GU (Browse shelf (Opens below)) | Available | BMS05920 | |
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Bahadur Institute of Mgmt Sciences | 659.1 O'GU (Browse shelf (Opens below)) | Available | BMS05577 | |
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Bahadur Institute of Mgmt Sciences | 659.1 O'GU (Browse shelf (Opens below)) | Available | BMS05261 |
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